Change
Description
If you can't invite your competitors to share their strategies with you, do the next best thing. Philip Kotler shares the story of how IBM invited Sun Microsystems CEO Scott McNealy--or a reasonable look alike anyway--to discuss how Sun going to "bury" IBM. (Duration 4:06)
Biography
Philip Kotler is the S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University.
Professor Kotler is the author of several books, including Marketing Management: Analysis, Planning, Implementation and Control, the most widely used marketing book in graduate business schools worldwide. He has published over one hundred articles in leading journals, several of which have received best-article awards.
Professor Kotler has consulted for such companies as IBM, General Electric, AT&T, Honeywell, Bank of America, Merck, and others in the areas of marketing strategy and planning, marketing organization and international marketing.
He has been chairman of the College of Marketing of the Institute of Management Sciences, a director of the American Marketing Association, a Trustee of the Marketing Science Institute, a Director of the MAC Group, a former member of the Yankelovich Advisory Board, and a member of the Copernicus Advisory Board. He is a member of the Board of Governors of the School of the Art Institute of Chicago and a member of the Advisory Board of the Drucker Foundation.
