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People and Performance

Get Flash to see this player. Three Imperatives For A Successful Career
E. Neville Isdell, The Coca-Cola Company

Description

In this lesson, Neville Isdell shares three simple rules that, when followed, move careers forward. (Duration 2:39)

Biography

E. Neville Isdell is the current chairman and chief executive officer of The Coca-Cola Company, a position he has held since June 2004.

Mr. Isdell joined The Coca-Cola Company in 1966 with the local bottling company in Zambia. In 1972, he became general manager of Coca-Cola Bottling of Johannesburg. Mr. Isdell was named region manager for Australia in 1980, and in 1981 he became president of the bottling joint venture between The Coca-Cola Company and San Miguel Corporation in the Philippines, where he oversaw the turnaround and renewal of the Coca-Cola business in that key country.

Mr. Isdell became president of the Company's Central European Division in 1985. In 1989, he was elected senior vice president of the Company and appointed president of the Northeast Europe/Africa Group (renamed the Northeast Europe/Middle East Group in 1992) and led the Company's entry into new markets in India, the Middle East, Eastern Europe and the former Soviet Union. In 1995, he was named president of the Greater Europe Group.

From July 1998 to September 2000, Mr. Isdell served as chairman and CEO of Coca-Cola Beverages Plc in Great Britain, where he oversaw that company's merger with Hellenic Bottling to form the world's second largest Coca-Cola bottler at the time, Coca-Cola Hellenic Bottling Company (HBC). He retired as vice chairman of Coca-Cola HBC in December 2001. From January 2002 to May 2004, Mr. Isdell was an international consultant to The Coca-Cola Company and headed his own investment company in Barbados.

Mr. Isdell is chairman of the U.S.-Russia Business Council and chairman of the board of trustees of the International Business Leaders Forum (IBLF). He is a member of the board of trustees of the United States Council for International Business and the Center for Strategic and International Studies. He is also a member of the Corporate Advisory Board of the Global Business Coalition on HIV/AIDS. In Atlanta, Mr. Isdell serves on the board of directors of Sun.