Events
You are welcome to join the events, and some are free of charge. You can see the latest events below or click on the categories on the left side in the menu bar to select a category.
MBA Information Meeting Copenhagen
MBA Information Meeting Copenhagen
March 17th from 09:00-11:00 at:
Henley Business School
Købmagergade 19, 5 floor
1150 Copenhagen K
Date:
17 March 201017 March 2010
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Management Lessons from al Qaeda - Stockholm
Management lessons from al Qaeda?
It's been estimated that for every $1 that al Qaeda spent on the 9/11 attacks on the USA, the US Government has since invested $1.68m in reply. A staggering ratio of 1:1,680,000. And it gets bigger by the minute.
Now consider the repercussions to your business if you were victim of an attack of similar scale. What if a small nimble competitor attacked you at the point of most pain to you and what if your response needed vast amounts of resource to counter attack?
The aim of the Masterclass is to investigate what business people can learn from the often uncomfortable lessons that terrorists have given us.
Come along the Masterclass and find out!
Click here to sign up and see more information
Management Lessons from al Qaeda - Stockholm
Management lessons from al Qaeda?
It's been estimated that for every $1 that al Qaeda spent on the 9/11 attacks on the USA, the US Government has since invested $1.68m in reply. A staggering ratio of 1:1,680,000. And it gets bigger by the minute.
Now consider the repercussions to your business if you were victim of an attack of similar scale. What if a small nimble competitor attacked you at the point of most pain to you and what if your response needed vast amounts of resource to counter attack?
The aim of the Masterclass is to investigate what business people can learn from the often-uncomfortable lessons that terrorists have given us.
This event is kindly hosted by Ericsson who will also give a presentation on the subject from their perspective.
Who should attend this masterclass
Leaders and managers interested in inspiring
business development and innovation.Or someone who wants to get a feel for the learning styles at the Henley MBA programme for Executives.
The masterclass will take place from 9.30-13.00 at:
Ericsson
Kistavägen 25
16440 Kista
Agenda
09:30-10:00 Coffee and sign-up
10:00-10:05 Welcome by Henley Business School, Leif Bergmann
10:05-11:30 Management Lessons from al Qaeda, David James
11:30-11:45 Coffee break
11:45-12:05 Business Case, Björn E. Sandström, Ericsson Innovation
12:05-13:00 Discussion and summary, David James
13:00-13:15 Sandwich and networking
This event is free of charge - but registration is requiered - please sign up below!
Masterclass Tutor: Professor David James
David James is Director of the School of Growth, Innovation and Enterprise and leading tutor in Marketing at Henley Business School. Before joining academia, David had nine years experience in advertising as Account Director and Business Development Director at a number of international Business-to-Business advertising agencies. In these roles he was responsible for a number of international advertising campaigns for companies such as Caterpillar Inc, Perkins Engines, Software Publishing Corp., 3M, Canon Cameras, Atlas Copco, Durox, The Electricity Council, John Deere, Plessey and Shell. David teaches and consults widely for a number of international organisations including UKTI, Microsoft, IBM, Heinz, Audi AG, Vodafone, Virgin Mobile, TDC, and Touchpaper.
Read further info on David James - here
Date:
18 March 201018 March 2010
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Selling a Brand - Copenhagen
Henley Nordic proudly presents this masterclass in cooperation with BMW Group Denmark v/Jan Nygaard AS.
This masterclass will aim to give participants a profound insight in how to sell a brand today combined with some pragmatic take-aways to put into immediate practice in their own organisations. Professor from Henley Business School, David James, will present newest theories and thoughts on how to deal with brand strategies in modern business environment.
Head of BMW Brand Management in Europe has kindly offered to give a presentation on their branding strategy including the challenges in performing a brand as BMW from Group perspective to the point of sale.
This presentation will include a special pre-launch of the new BMW 5 Series.
Click here to sign up and see more information
Selling a Brand - Copenhagen
Henley Nordic proudly presents this masterclass in cooperation with BMW Group Denmark v/Jan Nygaard AS.
What does it take to have a succesfull brand? Professor David James will present newest theories and thoughts on how to deal with brand strategies in modern business environment.
BMW´s Head of Brand Management in Europe, H. Wenders, will involve participants in their branding strategy including the challenges in performing a brand as BMW from Group perspective to the point of sale.
This presentation will include a pre-launch of the new BMW 5-Serie.
Participants at this masterclass will hopefully leave with some pragmatic take-aways to put in to immediate practice in their own organisations.
The masterclass will take place 19 March from 11:00 to 15:00 at:
BMW
V/Jan Nygaard AS
Firskovvej 33
2800 Lyngby
Agenda
10:30-11:00 Coffee and Sign-up
11:00-11:10 Welcome by Henley Business School, Leif Bergmann
11:10-11:50 BMW´s Brand Strategy, Head of BMW Management Europe, Henrik Wenders
11:50-13:00 Selling a Brand, Professor David James
13:00-13:30 Lunch break
13:35-14:00 Performing a Brand, Jan Nygaard
14:00-14:30 Coffee break with topic related networking
14:30-15:00 Panel Discussion and summary, David James
Masterclass Tutor: Professor David James
David James is Director of the School of Growth, Innovation and Enterprise and leading tutor in Marketing at Henley Business School. Before joining academia, David had nine years experience in advertising as Account Director and Business Development Director at a number of international Business-to-Business advertising agencies. In these roles he was responsible for a number of international advertising campaigns for companies such as Caterpillar Inc, Perkins Engines, Software Publishing Corp., 3M, Canon Cameras, Atlas Copco, Durox, The Electricity Council, John Deere, Plessey and Shell. David teaches and consults widely for a number of international organisations including UKTI, Microsoft, IBM, Heinz, Audi AG, Vodafone, Virgin Mobile, TDC, and Touchpaper.
Read further info on David James - here
Date:
19 March 201019 March 2010
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