Communication
Description
Every leader should have a personal brand that is a reflection of their business, company and personal values. Once you establish a personal brand you must live up to it every day. Don't compromise your brand values, because it is much harder to re-establish them than to establish them the first time around. (Duration 5:05)
Biography
Sanjiv Ahuja is the Founder and Chairman of Augere, a new venture aiming to provide broadband access for all. He is also the Founder and Chairman of Eaton Telecom Infrastructure.
In addition, he is the Chairman of Orange UK, a position he has held since stepping down as CEO of Orange SA in April 2007. Sanjiv served as CEO of Orange SA for three years from March 2004 - April 2007. Prior to that, he was the company's Chief Operating Officer from April 2003 to March 2004. During his leadership, Orange increased the number of countries in which it operates from 17 to 23 and has more than doubled the number of its mobile customers from 48 million to over 100 million worldwide. Sanjiv has also overseen the successful extension of the Orange brand from its mobile origins so that it now embraces France Telecom's broadband, fixed line and IPTV services in its largest markets.
Mr. Ahuja's previous industry experience includes the role of President of Telcordia Technologies (formerly Bellcore), the world's largest provider of operations support systems, network software and consulting and engineering services to the telecommunications industry. Prior to that, he spent fifteen years at IBM in various executive roles. His last responsibility included leading IBM's entry into the telecommunications software industry.
Mr. Ahuja has a degree in electrical engineering from Delhi University, India, and a masters degree from Columbia University in New York.
