Communication
Description
Engaging with the media is always advisable as it shows the company is approachable, and can also help with fire-fighting potentially negative press. (Duration 4:42)
Biography
Sir Donald Cruickshank is the Former Chairman of the London Stock Exchange and a current director of Qualcomm (since June 2005).
Sir Donald was a consultant at McKinsey before joining Times Newspapers as Commercial Director, then moving to the role of Managing Director of the Information and Entertainment division of Pearson.
In 1984 he became Managing Director of the Virgin Group, where he spent the next five years.
He was Chief Executive of the National Health Service in Scotland from 1989 to 1993, then became Director General of OFTEL, a position he held from 1993 to 1998. He spent three years as Chairman of Action 2000, the UK Government's Millennium Bug campaign.
Sir Donald was appointed by the Chancellor, Gordon Brown, to be Chairman of the Government's Review of the UK Banking Sector in 1998. His report was published in March 2000.
He became Chairman of the London Stock Exchange in May 2000, a position from which he stepped down in July 2003.
Sir Donald has also served as Chairman of SMG from 1999 to 2004, Formscape Group Ltd. from 2003 to 2006, and Clinovia Group Ltd. from 2004 to 2006.
