Leadership
Description
Setting expectations is a key skill for any leader or manager to master. The best way to manage other people's expectations is to put boundaries around what is reasonable to expect, and then ensure that people understand these will be delivered in a timeframe that is realistic to achieve. (Duration 4:10)
Biography
Aart de Geus is the Chairman and Chief Executive Officer of Synopsys.
Since co-founding Synopsys in 1986, Dr. de Geus has expanded the company from a start-up synthesis enterprise to a world leader in electronic design automation (EDA).
Dr. Aart de Geus founded Synopsys with a team of engineers from General Electric's Microelectronics Center in Research Triangle Park, North Carolina, USA. First established as Optimal Solutions, Synopsys was chartered to develop and market the synthesis technology developed by the team at General Electric. Synopsys proceeded to pioneer the commercial application of logic synthesis that has since been adopted by every major electronics company in the world.
He also created the Synopsys Outreach Foundation, which promotes project-based science and math learning throughout Silicon Valley.
In 2002, shortly after transacting the largest merger in EDA history, Dr. de Geus was named CEO of the Year by Electronic Business magazine. Three years later the magazine also chose Dr. de Geus as one of its 'Ten Most Influential Executives'.
Dr. de Geus is Chairman of the Electronic Design Automation Consortium, Director and former Chairman of the Silicon Valley Leadership Group, and Director of the Global Semiconductor Alliance.
